ARTIFICIAL INTELLIGENCE IN MARKETING
Why Learn Artificial Intelligence in Marketing?
According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.
This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
Skills You'll Learn
- AI marketing management
- Extended reality marketing management
- Mar-tech management
- Voice-based search strategy
- Chat-bot strategy
- Marketing automation
How It Works
This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.
Who should attend?
Level 2 - Supervisor, Executive, & Emerging Managers
Level 3 - New Managers
Level 4 - Managers
Level 5 - Senior Managers & Directors
Level 6 - C-Suite
|Programme Fee||Amount (including 7% GST)||Remarks|
|Non-Member Total Fee||$1,080.00||-|
|RMIT Alumni Total Fee||$918.00||-|
Learning mode: Self-paced learning