ARTIFICIAL INTELLIGENCE IN MARKETING

Course overview

Why Learn Artificial Intelligence in Marketing?

According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.

This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here. 

Course benefits

Skills You'll Learn

  • AI marketing management
  • Extended reality marketing management
  • Mar-tech management
  • Voice-based search strategy
  • Chat-bot strategy
  • Marketing automation

Course outline

How It Works

This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.

Duration

6 Weeks

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers
Level 3 - New Managers
Level 4 - Managers
Level 5 - Senior Managers & Directors
Level 6 - C-Suite

Programme leader

RMIT Instructors

Course fee

Programme Fee Amount (including 7% GST) Remarks
Non-Member Total Fee $1,080.00 -
RMIT Alumni Total Fee $918.00 -

Learning mode: Self-paced learning

Course runs

Date Time Venue Registration Closing Date Register
07-06-2021 to 19-07-2021 08:00 - 17:00 Online 03-06-2021

Recommended courses

Online Learning

DESIGNING BLOCKCHAIN SOLUTIONS

Category:
Digital Transformation
Online Learning

DEVELOPING BLOCKCHAIN STRATEGY

Category:
Technology & Security
Online Learning

BUSINESS ANALYTICS WITH SQL AND PYTHON​

Category:
Data Analytics
cookies icon

This site uses cookies to offer you a better browsing experience. By continuing to browse this website, you are agreeing to our use of cookies.

Success

Fail