BRAND EXPERIENCE

Course overview

Why Learn Brand Experience

Whether you’re looking to expand your existing digital marketing skill set, or seek to adopt a brand-led business approach, our Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.

Course benefits

What You'll Learn

  • Critically analyse and apply industry principles and processes of brand strategy
  • Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
  • Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
  • Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams

Course outline

How It Works

Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital first approach.

Duration

6 weeks

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers
Level 3 - New Managers
Level 4 - Managers
Level 5 - Senior Managers & Directors
Level 6 - C-Suite

Programme leader

RMIT Instructors

Course fee

Programme Fee Amount (including 7% GST) Remarks
Non-Member Total Fee $890.00 -
RMIT Alumni Total Fee $756.50 -

Learning mode: Self-paced learning

Course runs

Date Time Venue Registration Closing Date Register
10-05-2021 to 21-06-2021 08:00 - 17:00 Online 06-05-2021
05-07-2021 to 16-08-2021 08:00 - 17:00 Online 01-07-2021
30-08-2021 to 11-10-2021 08:00 - 17:00 Online 26-08-2021
25-10-2021 to 06-12-2021 08:00 - 17:00 Online 21-10-2021

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