CONTENT AND SOCIAL MEDIA MARKETING

Course overview

Why study Content and Social Media Marketing

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd?

Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.

Course benefits

What you'll learn
  • Design, implement, and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business from existing customers
  • Create, distribute and manage content through owned channels to grow and manage audiences and earnings
  • Critically analyse content and asset selection and justify its use in a content and social media plan

Course outline

How it works

Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise.

Duration

6 weeks

Who should attend?

(Level 2) Supervisors, Executive, & Emerging Managers     
(Level 3) New Managers     
(Level 4) Managers
(Level 5) Senior Managers & Directors
(Level 6) C-Suite

Programme leader

RMIT Instructors

Course fee

Programme Fee Amount (including 7% GST) Remarks
Non-Member Total Fee $890.00 -
RMIT Alumni Total Fee $756.50 -

Learning mode: Self-paced learning


Enquiries : Angel Tan - 62489437 | 62466746, angeltan@sim.edu.sg

Course runs

Date Time Venue Registration Closing Date Register
27-09-2021 to 08-11-2021 08:00 - 17:00 Online 22-09-2021
25-10-2021 to 06-12-2021 08:00 - 17:00 Online 20-10-2021
15-11-2021 to 27-12-2021 08:00 - 17:00 Online 08-11-2021

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