CUSTOMER EXPERIENCE STRATEGY AND DESIGN

Course overview

Why study Customer Experience Strategy and Design

With the business world rapidly changing, and an increased focus on globalisation, automation and collaboration, it is no longer simply a great product that gives you a competitive advantage. Businesses are increasingly looking for innovative, memorable and delightful customer experiences to set themselves apart.

Course benefits

What you'll learn

Customer Experience Strategy, personas, pain points and gain points, business strategy fit, prototyping, KPIs, change implementation

Course outline

How it works

Learn how to build CX strategy from the very beginning. You will create personas, conduct customer interviews, and map customer journeys. This will allow you to transform your workplace by embedding customer-experience thinking deep into the business model.

Duration

6 weeks

Who should attend?

(Level 2) Supervisors, Executive, & Emerging Managers
(Level 3) New Managers
(Level 4) Managers
(Level 5) Senior Managers & Directors
(Level 6) C-Suite

Programme leader

RMIT Instructors

Course fee

Programme Fee	Amount (including 7% GST)	Remarks
Non-Member Total Fee	$890.00	-
RMIT Alumni Total Fee	$756.50	-

Learning mode: Self paced learning

Course runs

Date	Time	Venue	Registration Closing Date
10-05-2021 to 21-06-2021	08:00 - 17:00	Online	06-05-2021
05-07-2021 to 16-08-2021	08:00 - 17:00	Online	01-07-2021
30-08-2021 to 11-10-2021	08:00 - 17:00	Online	26-08-2021
25-10-2021 to 06-12-2021	08:00 - 17:00	Online	21-10-2021