DIGITAL MARKETING STRATEGY + IMPLEMENTING DIGITAL MARKETING CAMPAIGNS

Course overview

Why Learn Digital Marketing Strategy + Campaigns

In today’s dynamic and ever-evolving digital age, it’s crucial for businesses to generate brand awareness, engage with their audience, and generate revenue in order to achieve their organisational objectives. In order to achieve these goals, marketers and businesses must learn how to develop a well-structured go-to-market plan, as well as undertake the necessary steps to successfully launch their campaigns.

Course benefits

What You'll Learn

  • Identify and articulate critical customer audiences​
  • Evaluate the fundamentals of effective SEO and SEM​
  • Identify critical components of paid and organic social media marketing​
  • Design and develop digital marketing strategies using key digital tactics and techniques​
  • Identify campaign goals, audience, and key channels for success​
  • Set up tracking and campaigns​
  • Evaluate campaign and optimise performance​
  • Find efficiencies and best practice with automation, integration, and overcome common marketing problems​

Course outline

How It Works

At RMIT Online, we have a suite of courses to provide you with the skills to tackle the world of digital marketing. Our digital marketing courses are designed to upskill you and can be taken standalone, or as complementary learning to our other courses, depending on your desired outcomes. If you’re seeking a broader understanding of marketing best practices, we recommend starting with Digital Marketing Strategy, before specialising in Implementing Digital Marketing Campaigns.

Duration

6 Weeks

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers

Level 3 - New Managers

Level 4 - Managers

Level 5 - Senior Managers & Directors

Level 6 - C-Suite

Programme leader

RMIT instructors

Course fee

Programme Fee Amount (including 7% GST) Remarks
Non-Member Total Fee $1,600.00 -
RMIT Alumni Total Fee $1,360.00 -

Learning mode: Self-paced learning


Enquiries : Angel Tan - 62489437 | 62466746, angeltan@sim.edu.sg

Course runs

Date Time Venue Registration Closing Date Register
25-10-2021 to 06-12-2021 08:00 - 17:00 Online 20-10-2021
15-11-2021 to 27-12-2021 08:00 - 17:00 Online 08-11-2021

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