DIGITAL MARKETING STRATEGY + IMPLEMENTING DIGITAL MARKETING CAMPAIGNS

Course overview

Why Learn Digital Marketing Strategy + Campaigns

In today’s dynamic and ever-evolving digital age, it’s crucial for businesses to generate brand awareness, engage with their audience, and generate revenue in order to achieve their organisational objectives. In order to achieve these goals, marketers and businesses must learn how to develop a well-structured go-to-market plan, as well as undertake the necessary steps to successfully launch their campaigns.

Course benefits

What You'll Learn

  • Identify and articulate critical customer audiences​
  • Evaluate the fundamentals of effective SEO and SEM​
  • Identify critical components of paid and organic social media marketing​
  • Design and develop digital marketing strategies using key digital tactics and techniques​
  • Identify campaign goals, audience, and key channels for success​
  • Set up tracking and campaigns​
  • Evaluate campaign and optimise performance​
  • Find efficiencies and best practice with automation, integration, and overcome common marketing problems​

Course outline

How It Works

At RMIT Online, we have a suite of courses to provide you with the skills to tackle the world of digital marketing. Our digital marketing courses are designed to upskill you and can be taken standalone, or as complementary learning to our other courses, depending on your desired outcomes. If you’re seeking a broader understanding of marketing best practices, we recommend starting with Digital Marketing Strategy, before specialising in Implementing Digital Marketing Campaigns.

Duration

6 Weeks

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers

Level 3 - New Managers

Level 4 - Managers

Level 5 - Senior Managers & Directors

Level 6 - C-Suite

Programme leader

RMIT instructors

Course fee

Programme Fee Amount (including 7% GST) Remarks
Non-Member Total Fee $1,600.00 -
RMIT Alumni Total Fee $1,360.00 -

Learning mode: Self-paced learning


Enquiries : Angel Tan - 62489437 | 62466746, angeltan@sim.edu.sg

Course runs

Date Time Venue Registration Closing Date Register
10-05-2021 to 21-06-2021 08:00 - 17:00 Online 08-05-2021
07-06-2021 to 19-07-2021 08:00 - 17:00 Online 03-06-2021
05-07-2021 to 16-08-2021 08:00 - 17:00 Online 01-07-2021
02-08-2021 to 13-09-2021 08:00 - 17:00 Online 29-07-2021
30-08-2021 to 11-10-2021 08:00 - 17:00 Online 26-08-2021
27-09-2021 to 08-11-2021 08:00 - 17:00 Online 23-09-2021
25-10-2021 to 06-12-2021 08:00 - 17:00 Online 21-10-2021
22-11-2021 to 03-01-2022 08:00 - 17:00 Online 18-11-2021

Recommended courses

Online Learning

DESIGNING BLOCKCHAIN SOLUTIONS

Category:
Digital Transformation
Online Learning

DEVELOPING BLOCKCHAIN STRATEGY

Category:
Technology & Security
Online Learning

BUSINESS ANALYTICS WITH SQL AND PYTHON​

Category:
Data Analytics
cookies icon

This site uses cookies to offer you a better browsing experience. By continuing to browse this website, you are agreeing to our use of cookies.

Success

Fail