MARKETING ANALYTICS AND INSIGHTS
Why study Marketing Analytics and Insights
This course is helpful to any marketeer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.
What you'll learn
Data driven storytelling, various analytics platforms tools, 360 view of a customer, data triggered automated campaigns, 1:1 personalisation, data ethics and GDPR, cohort analyses, CRM data, data driven planning.
How it works
Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.
Who should attend?(Level 2) Supervisors, Executive, & Emerging Managers
(Level 3) New Managers
(Level 4) Managers
(Level 5) Senior Managers & Directors
(Level 6) C-Suite
Programme leaderRMIT Instructors
|Programme Fee||Amount (including 7% GST)||Remarks|
|Non-Member Total Fee||$890.00||-|
|RMIT Alumni Total Fee||$756.50||-|
Learning mode: Self-paced learning
Enquiries : Angel Tan - 62489437 | 62466746, email@example.com