POWERFUL BUSINESS WRITING FOR EXECUTIVES

Course overview

Five to ten minutes – that is all it takes for a busy businessman to decide whether to study or discard your business proposal, or for a client to call you or not for a presentation about your product / service.

To distinguish your writing from that of your competitors, you need to write well, convincingly and with power too.

Course benefits

By attending this programme, the organisation’s business cost will decrease as productivity increases. Why? Participants will write better, faster and with greater customer- awareness. This is especially when the organisation has to deal with clients from different countries and cultures.

  • Apply essential principles of effective business writing
  • Generate ideas with creative tools and techniques
  • Distinguish your company’s key factors in your writing
  • Write e-mails and use buffers for bad-news letters
  • Identify and apply the stages of report or proposal writing
  • Create powerful phrases for your paragraphs
  • Measure the clarity / fogginess of your writing
  • Evaluate and edit your own and your subordinates’ writing

Course outline

  • Principles of Effective Writing
    • Completeness
    • Clarity
    • Conciseness
    • Concreteness
    • Courtesy
  • Creative Tools for Thinking and Writing 
    • Creative thinking tools to generate ideas
    • Creative thinking tools to generate powerful phrases
  • Writing Bad-News Letters / E-mails 
    • Understanding readers’ needs
    • Using buffers
    • Applying writing principles
  • Process of Proposal / Report Writing
    • Analysing the client’s needs and constraints
    • Writing your goals
    • Investigating
    • Framing/shaping
    • Writing the document
  • Editing
    • Principles of editing
    • Verification of facts
    • Mechanics of writing

This programme is also applicable to (Level 1) administrative & support staff who are involved in business writing in their area of work.

Duration

2 day(s)

Who should attend?

(Level 1) Admin & Support

(Level 2) Supervisors, Executives, & Emerging Managers

(Level 3) New Managers

Programme leader

Mary Soon, a dynamic trainer, has a MA in Adult and Tertiary Education. She was an adjunct lecturer with the Oklahoma City University and is a part-time lecturer with the Singapore Institute of Management (SIM).

Mrs Soon has many years of experience in teaching writing skills to managers, executives and professionals in many organisations, including SIM, MINDEF, DBS Bank, SingTel, Reuters Singapore, National Council of Social Services and Young Women Muslim Association. She has also trained in various ASEAN countries including Indonesia, Myanmar and Laos.

Course fee

Programme Fee Amount (including 7% GST) Remarks
Member Total Fee $727.60 -
Non-Member Total Fee $856.00 -
Early Bird Discount 10% Read Terms & Conditions

Enquiries : Lee Yoke Leng - 6248 5892 | 62466746, yokeleng@sim.edu.sg


Non-members are welcome to sign up for SIM membership to enjoy the discounted rate.

To register for the programmes now, select the preferred programme run-dates below through the register icon.

Course runs

Date Time Venue Registration Closing Date Register
23-09-2021 to 24-09-2021 09:00 - 17:00 SIM Management House, 41 Namly Avenue, Singapore 267616 09-09-2021 Registration is closed
07-12-2021 to 08-12-2021 09:00 - 17:00 SIM Management House, 41 Namly Avenue, Singapore 267616 23-11-2021

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